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    Discussion Paper No. 60 of 2006 on Developing a Marketing Framework for Micro and Small Enterprises in Kenya 

    Moyi, Eliud; Otieno, Gloria; Mumo, Irene; Ronge, Eric (The Kenya Institute for Public Policy Research and Analysis (KIPPRA), 2006)
    The fact that thirteen years after the formulation of Sessional Paper No. 2 of 1992, the marketing problem of micro and small enterprises (MSEs) still persists implies that the Government is still grappling with market ...

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    AuthorMoyi, Eliud (1)
    Mumo, Irene (1)
    Otieno, Gloria (1)... View MoreSubjectEvolutionary Systems (1)Marketing framework (1)Marketing Models (1)Marketing Theory (1)
    Micro and Small Enterprises (1)
    ... View MoreDate Issued2006 (1)Type
    Discussion Paper (1)
    Has File(s)Yes (1)

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