National Tourism Strategy 2013-2018

Abstract

This National Tourism Strategy is a culmination of extensive stakeholder involvement and participation. It is also a fulfillment of the Tourism Act 2011, Section 3. The essence of the strategy is to address national issues confronting the Kenya tourism sector and focus the players in the sector on sustainable tourism. For long, the sector has been characterized by low and high seasons resulting in some instances hotels and businesses closing down or cutting heavily on staff during the low season. This results in underutilized facilities, infrastructure, capacities, and human capital. In the National Tourism Strategy, the major areas of concern have been highlighted and the factors that will assist in the development, management, marketing, and regulation of the tourism sector in Kenya.