Makuenui County Tourism policy 2020

Abstract

Tourism has been a key sector of the economy by playing a primary role in foreign exchange income for the Kenya. Additionally, the sector has great multiplier effects as its growth excites more development in other activities. The tourism industry accounts for a significant employment, and contributes approximately 9% to GDP; 18% Foreign Exchange earnings and is a major source of National Government revenue at 11%. The objective of this policy is to procedurally re-engineer the modus operandi of the tourism sector in Makueni County, clarify and consolidate roles of various stakeholders and partners including the private sector. This will simplify the continued development of an economic and environmentally viable and balanced tourism sector through understanding the internal and external needs and opportunities available in the sector. The policy identifies objectives that need to be addressed, strategies and the relevant actors. It will provide the necessary direction to support a competitive and sustainable tourism sector and give clear direction to tourism stakeholders and partners for carrying out their operational programmes.