|Trade and investment play a significant role in a country’s growth and development through their
linkages with all the sectors of the economy by creating markets through which goods and services
get to the consumer. Trade also plays a critical role in poverty reduction through employment
creation in informal, retail, and wholesale trade and provides MSMEs with opportunities of
accessing more favourable prices in markets thereby ensuring equitable income distribution.
The integration, linkage and synergy of both local and international trade policies are important
ingredients in achieving the overall aim of making Kenya a competitive and efficient market and
export-oriented economy. Kenya’s producers including at the county level will be internationally
competitive if they operate in efficient and well-organized domestic market conditions as the
competitive challenge in the home market is a stimulus to preparation for exporting.
With respect to trade, county governments have constitutionally been assigned functions relating
to the development and regulation of markets, trade licensing, and fair trade practices inter alia. At
the county level, trade contributes immensely towards economic development through creation of
sustainable livelihoods by way of employment opportunities, increased household incomes, and
enhanced ability to afford health services, education and basic needs.