Browsing 3. KIPPRA Research Publications by Author "Otieno, Gloria"
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Discussion Paper No. 60 of 2006 on Developing a Marketing Framework for Micro and Small Enterprises in Kenya
Moyi, Eliud; Otieno, Gloria; Mumo, Irene; Ronge, Eric (The Kenya Institute for Public Policy Research and Analysis (KIPPRA), 2006)The fact that thirteen years after the formulation of Sessional Paper No. 2 of 1992, the marketing problem of micro and small enterprises (MSEs) still persists implies that the Government is still grappling with market ...

