Bungoma County Avocado Promotion Strategy 2023-2027

Abstract

Avocado has gained increased importance due to its nutritional value, as well as its export and processing potential. However, in spite of the importance, avocado farming in the county has been predominantly subsistence. In addition, institutional support and required infrastructure have been inadequate. The Bungoma County Avocado Promotion Strategy (BCAPS) is intended to provide a guide for the development and promotion of the avocado value chain. The strategy aims at improving the quality of avocado produce, increasing production and productivity, enhancing relevant infrastructure and strengthening avocado markets and marketing systems. Under the BCAPS, avocado value chain players are expected to employ the most contemporary methods and technologies for sustainable development. The county government will partner with stakeholders in the provision of services such as extension, training, research and development to ensure that they serve value chain actors efficiently and cost-effectively. This strategy reaffirms the commitment of the County department of Agriculture, Livestock, Fisheries, Irrigation and Cooperative Development to creating an enabling environment for the realization of the outlined avocado promotion goal and objectives. Stakeholders are urged to play their respective roles effectively to ensure the Bungoma County Avocado Promotion Strategy is successfully implemented.