Public Relations and Communications Management is a relatively new profession in Kenya, dating back to the 1960s. Public relations and communication management professionals worldwide have never had a formal roadmap, unlike other professions such as accountants and lawyers. That is, the Country has never had universally agreed descriptions of the range of skills, or documentation of workplace experiences and pathways that lead to the destination of career choice. Up until now, who a PRCM professional ought to be and what they ought to be able to do have remained undefined, unlike in other professions. This has encouraged diversity and creativity in the PRCM profession in Kenya.
Having a PRCM Policy will allow emerging practitioners to make informed decisions about future career directions, comparing their own existing strengths and identifying the competencies they need to develop to progress through each stage of their career. Similarly, a clear description of the work that professional communicators actually do will better inform their education and provide greater work readiness. This policy will also provide a Code of Ethics that will uphold professionalism, integrity, and ethics of the practice.