National Tourism Blueprint 2030

Abstract

The Kenyan tourism industry plays an important role in the economy of Kenya but the industry has experienced challenges in recent years due to the negative impacts of events such as the terrorist attacks in Nairobi in 2013. This, together with a lack of competitiveness in tourism product supply with other African regions, has contributed to lower levels of demand for tourism. The Tourism Strategy is intended to identify critical drivers and enablers of tourism growth for the country and will provide a practical implementation plan towards the achievement of the country’s overarching tourism and economic goals. The objectives of the project are as follows...