Covid-19 and Travel and Tourism in Kenya Product Improvement and Diversification Policy Brief 2020

Abstract

Kenya’s key tourism products have mainly centered on African Safari and beach destinations. This is because, the country is well endowed with a long coastline and a diversity of wildlife species. Over the years, there has been over dependency on the nature-based products as the main source of tourism revenue and over 80 percent of the industry’s earnings are driven by nature-based tours. Whilst recognizing the importance of nature-based products, much effort is needed to diversify the industry to include a wide range of other products.