Covid-19 and Travel and Tourism in Kenya Product Improvement and Diversification Policy Brief 2020

dc.coverage.spatial	Ministry of Tourism	en_US
dc.date.accessioned	2020-11-20T13:22:39Z
dc.date.available	2020-11-20T13:22:39Z
dc.date.issued	2020
dc.identifier.uri	http://repository.kippra.or.ke/handle/123456789/2052
dc.description	The Kenya National Tourism Blueprint divides Kenya’s tourism experiences as core (the main drivers of tourism to Kenya) and secondary (experiences that support the core experiences).	en_US
dc.description.abstract	Kenya’s key tourism products have mainly centered on African Safari and beach destinations. This is because, the country is well endowed with a long coastline and a diversity of wildlife species. Over the years, there has been over dependency on the nature-based products as the main source of tourism revenue and over 80 percent of the industry’s earnings are driven by nature-based tours. Whilst recognizing the importance of nature-based products, much effort is needed to diversify the industry to include a wide range of other products.	en_US
dc.language.iso	en	en_US
dc.publisher	Government of Kenya	en_US
dc.relation.ispartofseries	Covid-19 and Travel and Tourism in Kenya Product Improvement and Diversification Policy Brief June, 2020;
dc.subject	COVID-19 Pandemic	en_US
dc.subject	Health Sector	en_US
dc.subject	International Tourism	en_US
dc.title	Covid-19 and Travel and Tourism in Kenya Product Improvement and Diversification Policy Brief 2020	en_US
dc.type	Policy Paper	en_US
ppr.contributor.author	Ministry of Tourism and Wildlife	en_US