Discussion Paper No. 203 of 2017 on Determinants of Domestic Tourism Participation in Kenya

Abstract

Tourism has over the recent past become an important industry providing crucial economic stimulus to both developed and developing nations. This has made it necessary to understand tourism demand. This study sets out to examine the factors influencing the decision to participate in domestic tourism. Employing discrete choice logistic model, data from the 2010 Domestic Tourism Survey in Kenya is used for the analysis. The results suggest that economic and socioal demographics are crucial in determining the decision to travel. Income, age, education and information are some of the key factors driving domestic tourism participation. The findings suggest that there is a growing propensity to travel for Kenyan residents, and that the government should implement policies aimed at stimulating and sustaining the demand for domestic tourism.