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Discussion Paper No. 224 of 2019 on Factors that Determine Choice of Products Market for Businesses in the Informal Sector in Kenya
(The Kenya Institute for Public Policy Research and Analysis (KIPPRA), 2019)
Choice of products market by informal businesses is a critical pathway for their survival, performance and profit maximization. Kenya’s informal businesses have an option of selling their products to individual consumers, ...
Policy Brief No. 93 of 2019-2020 on Informal Businesses and Choice of Products' Market in Kenya
(The Kenya Institute for Public Policy Research and Analysis (KIPPRA), 2019)
This policy brief is based on a KIPPRA study that
looks at how informal businesses in Kenya choose
a product market and factors that influence such
choices. Such information is necessary in unblocking
the hindrances ...