Covid-19 and Travel and Tourism in Kenya: Digitizing Travel and Tourism Industry Policy Brief 2020

Abstract

Kenya as a destination needs to package information on tourism products through the process of knowledge capturing. Knowledge Capturing is the process of converting the knowledge that resides in people’s heads, and elsewhere, into tangible, explicit knowledge assets. This will involve recording experiences from all forms of tourism in Kenya in a format that can be stored, further. Capturing Travel and Tourism Knowledge and Experiences The packaged information from knowledge capturing and other sources will then be shared in form of media such as text, audio, videos, images, graphics, etc. Different media could be used that includes website, social media, emails, narratives at the attractions etc. This information will add value in product packaging and marketing and prolong the product life cycle in line with the recommendations given in the National Tourism Blueprint 2030, developed by the Ministry of Tourism and Wildlife in 2017. Five-Step Process for knowledge capturing Capturing of information will be based on the following five-step process: 1. Knowledge identification 2. Capturing 3. Validation 4. Formatting 5. Packaging for sharing More information on Five-S...