Discussion Paper No. 325 of 2024 on Role of Virtual Reality in Tourism in Kenya

Abstract

Countries are investing in the fourth industrial revolution (4IR) by recognizing new niches for different industries and leveraging on them to achieve sustainable growth. Tourism being a significant driver in economic growth, the government recognizes the need for tourism diversification through promotion of niche products to achieve the sector’s potential. There have been efforts to embrace the emerging technologies presented by 4IR to meet the evolving tourism trends thus remaining a leading and innovative player in the global tourism landscape. The findings indicate a most probable future that leverages on VR to facilitate access to restricted and protected areas. The future presents tourists who are tech-savvy, demand immersive experiences but have increased desire for sustainable practices. Also, the study anticipates a scenario where VR dominance in marketing tourism will be experienced. This future is characterized by robust stakeholder collaborations and sufficient policies and laws on VR as well as stringent data protection measures. However, a major impediment towards achieving this future would be the high cost of VR technology and the required infrastructure. To cater for the VR boom in ecotourism and VR use in marketing, the government may provide oversight mechanisms in adoption and usage of VR coupled with concrete regulations to enhance privacy, responsible and sustainable practices. Further, it is imperative that incentives are offered vide tax breaks and subsidies to make VR technology affordable and promote the utilization of renewable energy sources in VR studios. There will be need for international collaboration to standardize the cross-border practices and regulations for a sustainable VR ecotourism.